www.thebestbestbuys.com was set up in July 2009 as an antidote to the numerous financial comparison websites that operate against the best interests of consumers in the UK.
The Best Best Buys does not promote inferior financial products for self-gain, it does not sell leads and it does not misdirect a visitor’s journey through the site to its “Partners Products” , their “Best Sellers” or their “Sponsored Links”.
What The Best Best Buys website does do, is it lets consumers in the UK have access to information relating to financial products without the fear of manipulation or misdirection. The website also lets users link through to every single product featured in their best buy tables.
By monitoring and collating the best buy tables from the press and the internet to produce definitive best buy tables for Mortgages, Loans, Savings and Credit Cards, The Best Best Buys is aggregating the aggregators to ensure consumers are not fooled into purchasing inferior or inappropriate financial products.
The company owners have worked within the financial comparison industry in the UK for many years. Malcolm Murphy the Head of Business Development at The Best Best Buys used to be the Head of Online Sales for Moneyfacts, the company that is credited with starting the entire financial comparison industry in the UK. This meant he was responsible for providing financial data to many of the household names in the financial comparison industry.
“I have seen every trick and sharp practice used in the industry first hand but hopefully with the launch of www.thebestbestbuys.com the UK consumer now has a trustworthy source of information to start them on the right track to finding the most suitable financial products for their needs.”