Henrik Lykkesteen, Marketing Director of boozt fashion, has announced the official EU launch of boozt.com, the official website for the exclusive line of clothing for men, women and children. Popular with the fashion conscious people in Scandinavia, the online boutique offers quality clothing delivered throughout Europe.

“We are delighted to open our virtual doors to the fashion conscious online shoppers of Scandinavia,” said Lykkesteen. “The launch has exceeded our expectations, we’ve had orders from all over Europe already. Germany, Denmark and Sweden have led the way in terms of order numbers and we are delighted to see that customers are shopping for all the family using our single checkout.” When asked about a UK launch, Lykkesteen commented only that "we already get lots of traffic from UK shoppers keen to try Scandinavian styles, and we are working towards some good news for them shortly".

Headquartered in Malmo, Sweden, boozt.com began in 2009 and quickly grew to be one of the most popular outlets for the fashionably dressed. Their brands include Vero Moda, VILA Clothes and Customized For The Crowd, as well as Friis & Company. Also included in the shop’s offerings are Whiite, Mini A Ture, Cup Cake, Jack & Jones, and Dyrberg/Kern.

The online shop offers a wide selection of tops, dresses, trousers, jeans, leggings and jumpsuits for women who want to look stylish wherever they go. Items are trendy and include everything from casual chic to sophisticated fashions. Brands stocked at boozt.com include Vero Moda, Vila, Whiite, Customized for the crowd and Signal Clothing.

Boozt.com also offers an excellent selection of party dresses, minis, and floor length creations, as well as those for formal functions. Fashions are available for all stages of a woman’s life.
What’s under the clothing is just as important as what a woman shows the world and boozt has lingerie in the latest styles and in the colours women want. Offerings include lady boxers and strings to push-up bras to make the most of any assets.

No ensemble would be complete without the appropriate accessories and boozt offers leather bags in a variety of styles and popular colours from leading Danish designers such as Friis & Company. Scarves and leather belts are available to accessorize any outfit, as well as gloves, mittens and jaunty hoods and berets. For those who choose to only carry the necessities, leather belt bags are available, along with makeup bags to keep beauty essentials safe and at hand.

Men’s clothing is also represented through selections that include outerwear, shirts, chinos and jeans. Men may not admit it, but they like to look just as fashionable as their female counterparts and they can with the fashions at boozt.com. Men will be ready for any occasion with the choices available from brands including Jack & Jones, Signal Blue and Gant.

The online boutique also offers clothing for boys and girls for all stages of childhood, from infants to pre-teens. Children will look just as fashionable as their parents in the store’s high quality trousers, vests, dresses and outerwear from quirky but practical brands including nameit, Cup Cake, Phister & Philina and Mini A Ture. The online shop also offers the popular LEGO wear brand.

The website is fully searchable by keyword. Visitors can also shop by clothing style or by designer. The website maintains a blog with the latest fashion news and visitors can sign up for the site’s newsletter. Fans can follow the fashion site on Facebook and Twitter.

The newly launched website at boozt.com provides a convenient online shopping venue for women and their families who want to look fashionable at any age. Clothing is available in a variety of sizes to accommodate a women’s curves and individual look. Men can choose a trendy look for any occasion and children will be stylish in easy care outfits.