During the month-long event, 32 football teams will go head to head in their attempts to be crowned the world cup champions of 2010. Likewise, high street retailers will be competing for a slice of the very lucrative 'football shirt fever'.

Retailers have been pulling out all stops to get a selection of world cup related merchandise in front of the customer in the run up to the games. Voucherfrenzy, one of the UK's biggest discount code websites, has seen a surge of interest from fans looking to pick up their favourite team shirts.
Recent moves by retailers such as Asda have helped to drive down the overall cost of world cup merchandise. Voucherfrenzy is currently promoting a range of deals and discounts on team strips and merchandise, in particular for the England world cup team.

But it's not only good news for the consumer. Recent research statistics indicate that overall sales activity in the run up, and following, the world cup games will produce healthy profits for many retailers.

Surprisingly, a consumer electronics market also seems to be benefiting from world cup fever. " over the past couple of months we've noticed a significant rise in a number of people buying LCD TVs", said James redden, director of VoucherFrenzy. " although were not entirely sure, we had voucherfrenzy believe that many shoppers are buying the latest flat screen TVs ready for the world cup."

The world cup only comes every four years when represents a fantastic opportunity for both retailers and discount code suppliers. Whether you're travelling to South Africa to watch the world cup alive or staying at home the are a huge number of ways to save money on all your world cup must haves.