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Hotel review website Trip Advisor has publically punished a hotel for undertaking a fake review campaign to increase the profile of their business on the user review website.
The Clare Inn Hotel & Suites from Dromoland, Republic of Ireland, was branded with what is called a Red Badge a large red box placed on the hotel’s page on Trip Advisor to warn visitors about the validity of the reviews as they may have been written by the hotel itself.
The Red Box Says:
“Trip Advisor has reasonable cause to believe that individuals or entities associated with or having an interest in this property may have interfered with traveller reviews and/or the popularity index for this property. We make our best efforts to identify suspicious content and are always working to improve the processes we use to assess traveller reviews.”
The Clare Inn is part of the Lynch Hotel Group, owner of seven properties in the Republic.
The issue came to light when Irish broadcaster RTE was handed an email from a hotel executive to a number of colleagues asking them write positive reviews about the property.
According to the Belfast Telegraph, the email read:
“We have come up with a plan for everyone on this email only to post a review about their stay at the Clare Inn. You must do this from your HOME PC or internet cafe, do not use a Lynch PC or the IP address will be picked up. I’d rather you didn’t discuss this with your team. This is not something we would normally endorse but the reviews of the Clare Inn at the moment leave us with no choice. Please do not use hotel language or else our plan will backfire.”
Claire Inn has yet to return requests for comment on the saga.
A Trip Advisor official says the Red Badge punishment has only been issued to a “tiny fraction” of the 450,000 hotels listed on Trip Advisor – in other words, a rare occurrence.
The suspect reviews were removed from the hotel’s page this week.
Should we feel some sympathy for this hotel company?
It’s not for us to say what was right or wrong about the decision made by the Lynch hotel but what actually drove them to take such a decision?
Were they a victim of a slur campaign? Or was it just bad management on the hotels part?
Some may say there’s no smoke without fire, but Let’s face it if you wanted to post a false review on trip advisor they would have no way of verifying its validity, which is actually quite a scary thought when peoples businesses are on the line here!
The Clare Inn Hotel & Suites from Dromoland, Republic of Ireland, was branded with what is called a Red Badge a large red box placed on the hotel’s page on Trip Advisor to warn visitors about the validity of the reviews as they may have been written by the hotel itself.
The Red Box Says:
“Trip Advisor has reasonable cause to believe that individuals or entities associated with or having an interest in this property may have interfered with traveller reviews and/or the popularity index for this property. We make our best efforts to identify suspicious content and are always working to improve the processes we use to assess traveller reviews.”
The Clare Inn is part of the Lynch Hotel Group, owner of seven properties in the Republic.
The issue came to light when Irish broadcaster RTE was handed an email from a hotel executive to a number of colleagues asking them write positive reviews about the property.
According to the Belfast Telegraph, the email read:
“We have come up with a plan for everyone on this email only to post a review about their stay at the Clare Inn. You must do this from your HOME PC or internet cafe, do not use a Lynch PC or the IP address will be picked up. I’d rather you didn’t discuss this with your team. This is not something we would normally endorse but the reviews of the Clare Inn at the moment leave us with no choice. Please do not use hotel language or else our plan will backfire.”
Claire Inn has yet to return requests for comment on the saga.
A Trip Advisor official says the Red Badge punishment has only been issued to a “tiny fraction” of the 450,000 hotels listed on Trip Advisor – in other words, a rare occurrence.
The suspect reviews were removed from the hotel’s page this week.
Should we feel some sympathy for this hotel company?
It’s not for us to say what was right or wrong about the decision made by the Lynch hotel but what actually drove them to take such a decision?
Were they a victim of a slur campaign? Or was it just bad management on the hotels part?
Some may say there’s no smoke without fire, but Let’s face it if you wanted to post a false review on trip advisor they would have no way of verifying its validity, which is actually quite a scary thought when peoples businesses are on the line here!
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