Designer Collaboration – Ashish

2010 is shaping up to be the year of the tracksuit with a twist, with tracksuit pants and sweatshirts gracing all of the Spring/Summer 2010 catwalks. The new seven-piece Ashish for Topshop collection, launching on 3rd February, features Ashish Gupta’s enormous trademark studs on an inky-black sweatshirt, tracksuit bottoms and a show-stopping padded biker jacket. The three centimetre studs are not for the faint-hearted.

The relaxed, casual aesthetic carries through onto a rolled-up grey marl tracksuit trouser and a pair of matching shorts. A cropped grey sweatshirt ties in a cute knot at the waist. The silhouette is over-sized, and the over-all effect is nonchalant. Alongside the clothing, Ashish for Topshop’s SS10 collection will include a 1970s-inspired gold platform shoe. Affectionately known by fashionistas as the ‘King of Sequins’, Topshop and Ashish Gupta first crossed paths in 2004 when he won New Generation sponsorship.

His collections exuberantly mix sportswear and high octane glamour, often using bright colours, sequins and other embellishments, including super-studs for SS10.

His celebrity fans include Tori Amos, Madonna, M.I.A, Estelle, Lily Allen and Jerry Hall, and most recently Rhianna, who stepped out in the Ashish for Topshop studded tracksuit. Ashish comments: “Studs and spikes were a big part of my mainline collection this season, and it felt right to carry that through in some way for my range for Topshop. I love the contrast between soft sweatshirt fabric and metal spikes – it’s classic sportswear meets punk.”

Designer Collaboration – Ashish