Theshoppingforecast.com, an innovative new fashion democracy and social shopping website, has just launched.

The groundbreaking new website will allow users to browse, comment, vote on and save to their own personal wardrobes, the fashions and trends for the season ahead. It is the first of its kind to highlight the key trends for the season as identified by experts, fashion enthusiasts and the public. It will also provide invaluable quantifiable information to buyers in fashion retail allowing them to make informed decisions. The website will provide ongoing quantitative information and analysis on consumer preferences of women to fashion buyers for the season ahead. 

Fashion enthusiasts can register with theshoppingforecast.com for free and vote, comment and save items for their next outfit. The items on the site, which will include women’s fashion for a variety of occasions, will be carefully selected by an expert style council comprising of popular fashion bloggers, stylists and industry insiders as well as forward looking consumers of fashion. By voting on the clothes on the site, users will also have the chance to win their favourite item each month. The results of the voting and most popular items will feature in the monthly newsletter along with plenty of other information on fashion and style for the season ahead.

Matthew Murfin founder of the website commented ‘Theshoppingforecast.com is the first of its kind to give fashion enthusiasts and consumers a say in which clothes they would like to see in stores. It aims to create a fashion democracy that will be a link between female shoppers and retail buyers, so no more puffball skirts!’

Editors notes:

Theshoppingforecast.com was launched in September 2010 by Matthew Murfin with the aim of providing detailed quantitative data for fashion retail buyers as a solution to the problem of predicting trends for the season ahead. The site will provide data on style and colour preferences for women’s clothing by a wide range of parameters including age, geographic location, profession, income and other metrics. The site will not share any data on individuals with third parties.

The site aims to cut down on fashion retail waste which is both costly to retailers and the environment by providing data which will allow more accurate buying decisions to be made.

Theshoppingforecast.com will also provide a fun and interactive social network where users can share and discuss there favourite items as well as discovering what others think of what will be a hit, or not, in next season's fashions.

Contact

 For further information on theshoppingforecast.com

 Ceri Heathcote

 Ceri@theshoppingforecast.com