"It was time to simplify designer clothes shopping for blokes online" says Alex Bailey of MilanStyle.co.uk. "For too long it's been impossible to know where to go to get your favourite brands online for those not lucky enough to live near London's Bond Street or Milan's famous shopping boulevards. We've changed that. FENDI, Prada, Gucci, TOM FORD, Rick Owens, Dior Homme, you name the designer and we've got it listed in our Designer Directory. Seriously, from Alexander McQueen to Zegna and everything in between - we've got them all. Now, there's no excuse for us fellas not to look smart with free delivery and free returns available on most of our designer collections."

Also new for Autumn Winter 2010 is the site's extended collection of Dior Homme menswear, one of it's best selling lines over summer.

"We just had to expand it" says Alex. "We've maxxed out on the collection this season and got the entire range - our customers would be furious with us if we didn't!"

MilanStyle.co.uk has also been working Dior Homme to create a "size and style guide" to Dior Homme's famous jeans models, consisting of the 19cm, 21cm and the new super-skinny 17.cm cut.

"Customers were mad about the jeans range but were confused as to what the differences between them all meant. We've worked to create an infallible guide. And with our free delivery on Dior Homme, there's just no reason for those blokes into designer clothes not to be own a pair of these now".

Shoppers can browse the Jeans Style and Sizing guide in association with Dior Homme by browsing the MilanStyle.co.uk site and deciding which cut will best suit them before investing in a pair of the much coveted jeans.