Sex continues to be a lucrative business.

There is no denying that 'sex sells'. This is especially true as the recession has taken hold and nights out have given way to nights IN. Inevitably people look for new ways to liven up their sex lives.

For affiliate marketers, sex is too big a business to overlook, yet many still do ... maybe chasing a few percentage points commission on games or consoles whereas the sex related industry offers 10-25% commissions vastly outsripping most other niches.

It is easy, perhaps cliched to assume that the entire sex industry is tacky; yet that would be way wide of the mark as Victoria's Secret and Ann Summers demonstrate by their accepted presence in US and UK shopping malls.

Those who have recognised that 'home entertainment' doesn't just mean the latest audio-visual system are enjoying rich pickings as the sexy retailers enjoy huge markups and are only too happy to share those by way of lucrative commissions to affiliates who refer them new sales.

Many of the richer pickings actually come from the smaller affiliate networks such as Paid on Results who feature a wide selection of lingerie and adult related merchants offering exceptional commission rates by way of reward. Adult Merchants in the Paid on Results stable include GetMePleasure, Hen Night HQ, Honeylicious, LoveHoney, Perfect C Breast Enlargement, Sex Shop 365, Sex Toys, Tenga, Turn Me On and Wicked Tickles ... providing a range of lingerie and sex toys. Affiliates interested in earning up to £17.51EPC based upon latest statistics should definitely sit up and pay attention.

Maybe affiliates haven't considered promoting in the adult niche previously because of concerns about association with the sex industry, but with commissions reaching 25% or even more and sex becoming more mainstream, then can affiliates afford not to?