Serengeti®, recognised worldwide for its high-performance driving lenses, has partnered with Jota Sport, the Aston Martin Racing Partner Team, in the highly competitive 2011 Le Mans Series, as well as in the famous 24 Heures Du Mans*.

The Serengeti® and Jota AMR partnership has been formed to demonstrate their passion for driving and to showcase their joint quest for excellence. Serengeti® will provide sunglasses to the Jota Sport drivers and team members which will give them the best vision possible both on and off the track.

Serengeti®, traditionally the preferred choice of professional drivers and pilots, has a history of optical excellence. Using a technology which was initially developed to produce top-of-the-range windscreens for the auto industry, Serengeti® lenses selectively filtrate the light spectrum and make road signs, road markings, red lights and all the undulations of the road that much more visible, heightening contrasts and sharpening details of the road surface to improve vision, even in fog and rain. Combined with photochromic and polarized technologies, Serengeti® sunglasses adjust to varying light conditions and eliminate glare giving unsurpassed clarity and comfort. Serengeti® technology is engineered into the lens, instead of being applied in a post-manufacturing process, meaning the technology will never wear off or out.

Jota Sport prepared race cars have competed 4 times in the world-famous Le Mans 24 Hours race and taken podiums across five seasons of the Le Mans Series. No fewer than four F1 drivers and three Le Mans 24 Hour winners have driven for this prestigious team.

“Safety is paramount whether it be on or driving to and from the track. Our drivers face challenging visual conditions including intense sunlight and glare, abrupt changes in cloud cover and sudden reductions in visibility. Serengeti lenses increase the ability to pick out details, colour and contrast, far and near. Vision is crisp and clear with optical clarity second to none. Serengeti is our element of added safety and a natural choice for all drivers.”


Olivier Ciaravino, Vice President and Managing Director Europe of Bushnell Outdoor Products said “We are delighted to partner Jota Sport AMR and our exciting collaboration clearly demonstrates that Serengeti eyewear performs at the very highest levels of driving.”

Pushing the boundaries of performance with style is a philosophy that is shared by Serengeti® and Jota Sport AMR & it is why the companies are such a good match.

For more information on Serengeti, please contact:
Dawne Warren
Business & Communications Director
+ 44 (0) 208 391 9821, dwarren@bushnell-uk.co.uk

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®,Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Uncle Mike’s®, Millett®, Hoppe’s®, Butler Creek®, Kolpin®, Final Approach® and Simmons® brand names.

*Subject to Entry Acceptance