The Pringle of Scotland Autumn / Winter 2010 menswear collection makes it debut on the Milan runway – another important step in reaffirming pringle of scotland’s positioning as a global luxury brand. The strong emphasis on masculinity references pringle’s scottish roots - common themes, such as twinsets, argyles and kilt buckles are reinterepeted in a contemporary way.

Two colour palettes pervade - the first takes its base from a cool palette of black with charcoal and oxford grey set off against crisp accents of white and soft loden green. a second colour scheme has a warm core of classic camel with burnt golds, worked back against earthy moss green.

It is knitwear that forms the key message of the collection – as standalone styles, layering pieces and luxurious components such as soft linings and trims for jackets and outerwear. Tailoring creates a fresh take on the knitwear as outerwear - the iconic argyle is reworked into several modern guises : a nylon shell quilted in a signature diamond pattern and, in another, injection moulded with cables to create an embossed 3D effect.

Clare Waight Keller ( Creative Director ) commented : “The men’s A/W 2010 collection is inspired by the rugged, very masculine scottish highlander. The season marks a return to a really strong sense of a man, in layers and textures, with the harshness of the scottish landscape that contrasts with beautiful details.”

About Pringle of Scotland

Pringle of Scotland is the iconic brand founded in 1815 at the birthplace of the scottish knitwear industry. From the beginning technical innovation has led to the introduction of knitwear as outerwear, the creation of the classic twinset and the signature argyle pattern.