Misticon to Open One-Stop Quirky

01 April 2010: Snowboarder, model and Topshop designer Charlotte Dutton, is set to bring together a collaboration of quirky young independent British brands to create a new online multi-brand store at Misticon.com that offers consumers something a bit different on 12 April.

Misticon.com will open be an upbeat outlet aimed at quirky, cool, smart girls aged 18-34 with a passion for looking good and mixing and matching their wardrobes and will be a cut above the otherwise predominantly male led, and designed, alternative sports and street clothing brands.

The store is aimed at girls who wish they could get the boutiques of Brighton or the markets of Camden in their living room, at work or on the train. Misticon.com will sell an eclectic mix of designs and products so that you can shop for your whole wardrobe in one place.

From sassy active wear couture by the lead label Misticon to graphic tees from up and coming brands like Bantum and Marmalade Ho, to ethical jeans from RapaNui and burlesque-inspired shoes from Bordello, this promises to be a one-stop eclectic shopping experience.

Charlotte Dutton, founder, said, "It's important to us that we fill a gap in the market and work together as small brands to make sure our offering gives the customer what they really want. We believe we have something unique to offer our consumers, by providing them with brands that have a similar appeal to ours all in one place".

She added, “All the brands involved are UK based indies just like Misticon. With the clothing and accessories ranges covering everything from false eyelashes and nails, to pin up girl shoes, to Alice in Wonderland inspired jewellery and handmade clutch bags, this is a really exciting project for us.”

By bringing together and retailing products like the UK's first ever all girl skate film, selling action-sport industry magazines and tee's for unsigned bands and artists – Misticon.com is also about building an online community. To enhance this there will be a blog that is contributed to by some of the best up-and-coming fashion bloggers, make up experts, artists and musicians.

Misticon is also interested in hearing from any other brands interested in joining their happy co-op and looks forward to seeing you on 12 April!

Brands involved in this new project:

Yesnomaybe - Cool original street wear including that iconic "Keep Calm and Carry on" wartime print.

Marmalade Ho - Harajuki Girl inspired label, customized sweatshirts and tees with some sweet and retro attitude.

Bagatelles and Co - Handmade purses and clutches all made in the UK. A great combination of bright prints finished by antique clasp details.

Dephect - One of the longest standing brands involved in the project- 10 years of skate, snow and music inspired graphic tees.

Rogue Skateboards - All girl skate brand and producers of the first UK All female skate film.

Huck Magazine - A brilliant independent mag covering the best of independent sports and music.

Bantum - Already getting press this year with their brilliant street-wear designs hand printed in the UK.

Bordello Shoes - Shoes inspired by the world of burlesque- expect retro pin up styles and great looking shoe boots and heels.

Rock and Retro - Cute quirky designs inspired by pop culture from hair accessories to brooches and jewellery.

Misticon Nails - A great range of designs that match in to the Misticon graphics and prints.

RapaNui - Ethical Jeans and clothing from one of the UK's leading organic surf brands.

EyelashesDirect - Fun disposable false eyelashes offering quirky girls another brilliant way to accessorise her outfits.

Want to know more check out www.misticon.com.