Independent web-based young fashion business Missguided.co.uk is delighted to announce it has been shortlisted in the Best New Etailer category at the 2010 Drapers Etail Awards – testament to the brand's achievements and rapid expansion since launch, just 20 months ago.

Established in April 2009, Missguided.co.uk - a specialist in womens clothing, has evolved to become a leader in the value-for-money fast fashion sector – with extensive womenswear including going out dresses and accessory collections which are updated on a daily basis. They also feature a new capsule beauty range and intuitive, user-friendly website.

As a cutting edge online Etailer, Missguided.co.uk follow the latest fashion trends - most notably their range of party dresses and maxi dresses suitable for any occasion.

Missguided.co.uk boasts over 100, 000 unique customers and has recently launched its first outdoor campaign. Entitled 'Join The Fashion Line Up', the campaign can be seen across UK billboards and the London Underground, display advertising, online and social media platforms.