London 21st March 2011

The advert shows a man playing roulette in a casino with an eclectic group of other players. However instead of placing chips on the table the man uses random objects to place his bets including an apple, a rubber band and a handful of peanuts. The mystery gambler wins when the roulette ball settles on number 23, where he had placed the rubber band. The advert ends with Ladbrokes’ strapline, Got the felling? Get to Ladbrokes.

The advert, created by Saatchi and Saatchi broadcast on the 19th of March 2011 and will run for a period of 10 days.

The new advert can be viewed here:
http://casino.ladbrokes.com/en/tv-advert-promotion-25ad/promotions

Ladbrokes is also offering £25 free for all new Ladbrokescasino.com U.K and Irish customers (Irish customers receive 25 euros), but they should act quickly as it’s a limited period offer. Furthermore there is no cap on the winnings Ladbrokescasino.com’s customers can make.

Hannah Ferguson, from LadbrokesCasino.com said, “The new advert really demonstrates that players can come to Ladbrokescasino.com and play for free. We are delighted to be able to offer £25 free for all our new online customers, there has never been a better time to discover the excitement of Ladbrokescasino.com .”

To claim their £25 free, customers should go to the Free Chips Offer page and claim.

Ladbrokes plc is a leader in the global betting and gaming market with annual Group revenues of more than £1 billion. They offer sports betting, as well as poker, casino and bingo games.