This Autumn/Winter, Joy is looking to the femmes fatales of Agatha Christie and Alfred Hitchcock as inspiration for their latest trend, ‘Murder She Wrote’. Our seemingly demure heroine flirts with danger; combining prim and proper button up blouses, shift dresses and knee-length skirts with sheer fabrics, thigh-high splits and cut-out detailing.
Bold pop colours and geometric prints abound, while conversational embroidery on knitwear indulges our mischievous side. By day, our girl may look bookish and coy in her crew neck jumpers, twin sets and shirt dresses, but by night she unleashes her wicked, playful side; favouring backless blouses, kooky bib and collar detailing and a profusion of spots.
The second collection - 'Lady Of The Manor' allows you to indulge yourself in the best of British heritage with the enchanting new collection from JOY. ‘Brideshead Revisited’ really is revisited with the whimsical combination of tweeds, vintage florals, lace and velvet thrown together with a distinctly dress-up feel.
Novelty prints on knitwear and splashes of emerald and sapphire on jacquard dresses provide the perfect counterpoint to the earthy colour palette of mustard, paprika, berry, and biscuit. And no hunting party would be complete without a great coat: in this case, think duffle fastenings, storm flaps and contrast elbow patches.
So grab your wellingtons, butter up a scone and prepare to become the baroness of your very own country retreat....even if it is only a one bedroom flat in Hackney.
The collections are available now in store and online and joythestore.com
Bold pop colours and geometric prints abound, while conversational embroidery on knitwear indulges our mischievous side. By day, our girl may look bookish and coy in her crew neck jumpers, twin sets and shirt dresses, but by night she unleashes her wicked, playful side; favouring backless blouses, kooky bib and collar detailing and a profusion of spots.
The second collection - 'Lady Of The Manor' allows you to indulge yourself in the best of British heritage with the enchanting new collection from JOY. ‘Brideshead Revisited’ really is revisited with the whimsical combination of tweeds, vintage florals, lace and velvet thrown together with a distinctly dress-up feel.
Novelty prints on knitwear and splashes of emerald and sapphire on jacquard dresses provide the perfect counterpoint to the earthy colour palette of mustard, paprika, berry, and biscuit. And no hunting party would be complete without a great coat: in this case, think duffle fastenings, storm flaps and contrast elbow patches.
So grab your wellingtons, butter up a scone and prepare to become the baroness of your very own country retreat....even if it is only a one bedroom flat in Hackney.
The collections are available now in store and online and joythestore.com
Additional Links :
Louche
Joy The Store
Maxi Dresses
Contact Info
Marketing,Andrea van EugenPhone : 0207 091 1881
Email : andrea.vaneugen@joythestore.com


