Incidentally, many leading names in the credit card industry have resorted to personal pricing mechanism as per which interest rate would be depending on individuals details, credit record and repayment history.

This certainly has triggered a fresh controversy wherein price comparison industry is looking a bit fazed by the way developments have turned out in recent days. It has been reported that the turnout at such websites to compare credit cards is dipping with every passing day. As soon as this was discovered, leading price comparison website sprung into action to its defense and declared that credit card summary boxes only detail the typical APR but then again a majority of them also show the higher rates. However, companies (providers) have a different take on it. According to them, wherever they are operating be it as DSA (Direct Selling Agents), as intermediaries or in tie-ups (as in case of price comparison websites), they have made it clear that products where personal pricing mechanism is being employed.

According to them, right from the outset, companies make it clear to clients that they are applying different interest rates slabs on the same product and they can select one of the two, depending on their budget.

Whatever be the circumstances, it seems that people coming to price comparison portals to compare credit cards will do better if they stay a bit cautious.

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