The latest collection of Coast dresses created for SS10 have been designed with high end fashion in mind. This latest range of Coast dresses are perhaps the most directional to date, with a new section of dresses entitled the Couture Collection; trend led pieces inspired by the catwalks and boutiques of Paris.

These Coast dresses fail to conform with the mass of 'samey'fashion seen in our high street this season, with gowns featuring bold patterns, colours and heavy luxe fabrics which are a light relief from the populare sorbet tones and effervescent materials used in most high street store collections.

For those who do want to keep there fingers firmly on the fashion pulse, there are plenty of Coast dresses that have taken direct inspiration from the latest trends, with romantic ruffles, modern applique and summery pastels...

The SS10 collection of Coast dresses represents the very best of Great British fashion, with their enduringly elegant, classic designs that appeal to the masses.