Leading digital services agency Azam Marketing (www.azam.net) has been appointed by renowned online sports retailer Millet Sports to manage their affiliate marketing programs on the Affiliate Future and Paid on Results tracking networks.


Azam Marketing’s award-winning team are tasked with increasing web sales through the affiliate marketing channel as well as developing brand awareness and optimising return on investment.


Millet Sports was founded 20 years ago by Simon Millet, who opened the first store in North West London. The website (milletsports.co.uk) launched in 2000 and specialises in apparel and equipment for traditional racket sports, cricket, hockey and rugby.


“At Millet Sports, we’re very passionate about our business and have identified our affiliate program as a great source of good quality sales and hence want to build upon the foundations of our success” says CEO Mike Thornhill.


He continues: “We’ve teamed up with Azam Marketing to further improve our program, bring on new partners and to optimise our current publisher relationships. With their help we’re certain that we can make this one of the most attractive and lucrative sports affiliate programs in the UK”.


The new contract with Millet Sports follows several other significant business wins for Azam Marketing’s Affiliate Management division, including renowned luxury home wares retailer Christy and global workplace solutions provider Regus.


NOTES TO EDITORS


Azam Marketing has been at the forefront of digital marketing and design since 1997 and specialises in affiliate, email and search marketing, as well as social media and website development. The agency, headquartered in London and with offices in Leeds and Manchester, UK, also operates a successful consultancy arm.