Avon introduces Outspoken, the first fragrance developed in partnership with multi-platinum recording artist Fergie.

Strong and outrageously bold, Outspoken is for the woman who needs no introduction; she is fearless, true to herself and her beliefs. Building on recent fragrance alliances with Reese Witherspoon, Christian Lacroix and Courteney Cox, Avon is excited to announce this new partnership.

The scent and packaging reflects Fergie's true nature, a combination of the edgy rock chick who is traditionally feminine and mysterious.

The fragrance is a highly contrasted scent with a raw edge to shock the senses. Intoxicating and sensual, Outspoken combines equal parts of independence, confidence and femininity. Bold top notes impart a mysterious sensation that scintillates the senses, while the fearless feminine heart is sharply contrasted with raw sexiness and a distinct masculine edge from the racy black leather. The floral, fruity fragrance speaks volumes.

The inspiration for the Outspoken bottle came from Fergie's wedding day; she recalls seeing a beautiful crystal decanter and wanted that classic elegant design to be reflected in her fragrance. The faceted diamond top is complimented by the seductive purple hue of the curved glass bottle; together symbolising the fragrance's confidence and femininity.

Not for the faint hearted, Outspoken is about being bold, sexy and uninhibited.

Available from Monday 17th May at avonshop.co.uk priced at £14.