We have several suggestions that meet the new guidelines without compromising comfort or style.

Sensible doesn't have to mean boring. One of DGU's hottest new brands Doreanse have some gorgeous pure cotton and cotton rich options which are effortlessly chic in black, white or grey.

And what could be more sensible than snapping up multiple pairs of classic styles with Camel Active, Jockey or HOM multipacks?

Long shifts and intense physical activity might call for dedicated sports underwear. Jockey's CoolMax range is designed to move moisture away from the body and regulate temperature, while the Equmen Precision collection uses specially placed panels to support muscles and body movement while keep everything cool with a clever ventilation system.

Police officers have been advised to keep their undies 'inconspicuous' - this sounds like a job for a great pair of skintone undies like the shorts or mini briefs in Sloggi's great range of basics.

And for those who feel like rebelling (off duty of course!)… Deadgoodundies have a huge array of bright, colourful, patterned, posh, indulgent, sexy, skimpy and downright daring men's underwear designs from the greatest brands around the world - all sure to raise an eyebrow or two!

NOTES FOR EDITORS

Deadgoodundies.com is a very media-friendly website with masses of great model and product shots covering a huge selection of men’s designer underwear and swimwear from all over the world. This includes ergonomic undies from Equmen and Obviously for Men (Australia) and Ergowear (Chile - as seen on How To Look Good Naked), plus über cool designs from European brands like Doreanse, HOM, Bruno Banani and Olaf Benz. There are classics like Sloggi and Jockey, and a whole raft of fabulous undies from South America - brands like Gigo and Gia, Mundo Unico and Clever Moda. And if you wear what you dare, there’s Manstore or Gregg Homme to tempt your adventurous side?

Want to know more? Organising a fashion shoot? Need more pix? Call DGU’s PR Jane Garner on 01743 271615 or email pr@deadgoodundies.com.